GET TO KNOW ME

ABOUT ME

Jelena wearing blue jacket

Hi, I’m Jelena. I turn recorded knowledge into digital products, and keep the backend of online businesses running.

From operations to course building

Behind me are 23 years of corporate experience in management, finance, and accounting – roles built on trust and responsibility.

I was never “just” doing administration. I was the person people turned to when something needed to be figured out and solved.

I handled it because I enjoyed the challenge, and people trusted me to find the answers and make things work.

Before I started building my own business, I learned WordPress, email marketing, course platforms, and AI tools because I wanted to create a strong foundation and do things properly from the start.

While working with online educators, I kept noticing the same pattern: years of valuable recorded content sitting unused, even though that same content could be repurposed and monetized to generate additional revenue.

That’s the problem I solve for you.

I take the content you’ve already recorded, created, and prepared and turn it into new digital products – and new revenue streams.

Two women reviewing documents at a table

How I work

1

You send one video.

I take the content you already have: recordings, lectures, webinars, blog posts, and turn it into a finished digital product: a course, e-book, PDF, workbook, or guide.




2

Let’s create a demo module.

You are not recording anything new. You are not wasting additional time on production. I work with what already exists. I just package it so that it starts working for you, to be sold or to educate people even when you are not there.

3

We choose the format and volume

From your large content, I create smaller, clear parts for people who don’t have time or interest in the complete material, and thus open up a new source of income for you from something you already have.

4

I make, you review.

The product is going on sale.









Education & professional development

In order to expand the knowledge that I use in practice, I invested in education and training and I constantly invest in professional development. 

  • VAcademy – Nikolina Andrić
  • Training with Gabrijele Popović – online course creation & backend support
  • Programs by Erin Booth
  • Member of VA Networking professional association
  • Active member of Get Clients Club and VA Success System
  • Ongoing education through Jen Lehner’s programs, focused on AI-assisted workflows and automation
TESTEMONIALS

What my clients say

“Knowing I have Jelena’s support makes everything easier.

I don’t have to think about every detail – things simply get done.

Having someone I can rely on for content preparation and day-to-day support gives me clarity and peace of mind, especially during the intensive phases of a project.”











Svetlana Mojić Džakula
SALT & WATER DOO, NOVI SAD

“As an entrepreneur and mother of two small children, having reliable collaborators I can count on means everything to me.

Jelena has quite literally ‘saved’ me from worrying about order administration, customer database management, and similar tasks.

She is dedicated, thorough, and a wonderful collaborator, with excellent communication and real flexibility.

What I especially value is her openness to learning and to improving our processes together.

I recommend her wholeheartedly.”

Ivana Bunčić
Osnivač, DMARKETING | PROFI MAMA

“Jelena helped me organize Trello, get my data in order in Excel, publish my first newsletter, and prepare Instagram Reels with subtitles and translations.

Everything was done quickly and clearly, and her support made the whole process far less stressful.”













Ivana Romanović
Edukator

If your archive is fuller than your product shelf, let’s change that.

Let’s turn your existing content into a new source of revenue.