About Me

jelena radovanovic virtual assistant

Supporting online businesses behind the scenes

Hi, I’m Jelena, a virtual assistant with over 20 years of experience in operations, finance, and digital support. In practice help online business owners simplify their day-to-day work.

From content publishing and newsletters to backend systems, documentation, and workflow organization, I make sure everything runs smoothly behind the scenes, as result you can focus on growth, creativity, and clients.

I work best with business owners who value structure, clarity, and long-term collaboration, and who prefer execution over micromanagement.

How I moved from administration to tech

From trusted operations support to technical execution

My background is rooted in administration and operations, where I spent over 20 years working in positions of high trust. I wasn’t “just” handling admin tasks; I was the person problems landed on.

Whenever a new challenge arose, such as setting up an Instagram page, publishing digital content, troubleshooting technical issues, or finding solutions without clear instructions, it was assigned to me. Not because I had all the answers, but because I consistently found them.

I learned how to research, test, adapt, and implement solutions independently. My role naturally expanded from administration into technical execution, systems support, and digital tools, long before it had a formal name.

This ability to bridge ideas and execution is what defines my work today.



Education & Professional Development

To formalize and expand the skills I had already been using in practice, I invested in structured education and continuous professional development:

  • VAcademy – Nikolina Andrić
  • Training with Gabrijela Popović – Online course creation & backend support
  • Programs by Erin Booth
  • Member of VA Networking professional association
  • Active member of Get Clients Club and VA Success System
  • Ongoing education through Jen Lehner’s programs, with a strong focus on AI-assisted workflows and automation

My approach combines real-world operational experience with modern digital tools and AI-powered systems.

What My Clients Say

Real feedback from business owners I’ve supported with content, systems, and day-to-day operations, from short-term projects to long-term collaboration.

svetlana mojic dzakula

“Knowing I have Jelena’s support makes everything easier. I don’t have to think about every detail — things simply get done.
Having someone I can rely on for content preparation and day-to-day support gives me clarity and peace of mind, especially during busy project phases.”pulvinar dapibus leo.

Svetlana Mojić Džakula
Architecture & Design Studio, Salt & Water

ivana buncic

“As an entrepreneur and mother of two young children, it is extremely important for me to have reliable collaborators I can count on, and Jelena literally ‘saved’ me from having to worry about order administration, customer database management, and related tasks. She is dedicated, thorough, and a great collaborator with excellent communication and flexibility. What I particularly appreciate is her openness to learning and improving processes together. I wholeheartedly recommend her.”

Ivana Bunčić
Founder, Dmarketing | Profi mama

ivana romanovic

“Jelena helped me set up Trello, organize data in Excel, publish my first newsletter, and prepare Instagram Reels with captions and translations. Everything was done quickly and clearly, and her support made the entire process much less stressful.”

Ivana Romanović
Educator

Ready to get reliable support behind the scenes?

If you’re looking for someone you can trust with content, systems, and daily operations,
let’s see if we’re a good fit.